Color Grabs Attention, Evokes Emotions, and Communicates Brand Identity PRESS RELEASE For Immediate Release Atlanta, GA – September 26, 2023 – Color is one of the most crucial elements of label and product packaging. This is true in virtually all industries – hotel/hospitality, cosmetics, healthcare, distribution, jansan, and education. It is often the first thing Read more…
Product labels have been around since ancient times to identify their products. The wine and medical industries led the way, with Roman winemakers using markings to indicate the type of wine in the bottle, the grower or winery, and the region where it was produced. Doctors and medicine makers around 400 A.D. did the same Read more…
Color impacts marketing, and very often, the color or colors on the product label draw the most attention.
Studies have shown that up to 90 percent of snap purchasing decisions are based on color alone. Color can influence how consumers perceive a brand, its products, and its messaging. It can also evoke certain emotions and motivate consumers to take action…like purchasing your product.
Product labeling is a crucial factor affecting how consumers choose between your products and your competitors. Therefore, manufacturers should spend time finding a reliable labeling manufacturer who can produce high-quality product labels, which will help them gain a competitive edge in the market.
Correct product labeling ensures that all of the necessary information about the product is clearly presented. Proper product labeling also helps ensure your products catch your customer’s eyes, helping promote sales and product success.
Finding the best label manufacturer for your products is crucial. Why? A label is the first impression consumers have of your brand and product. That’s why when it comes to marketing, product labeling is crucial for every manufacturer or marketer.
In many industries, for example, food and beverage, pharmaceuticals, medical devices, and electronics, labels are a legal requirement. A label also plays a vital role in branding and marketing, helping to differentiate your product from competitors, attract customer attention, and build brand awareness and loyalty.
The label of your product can make all the difference in why a customer chooses your product over another. The label of your product can make all the difference in why a customer chooses your product over another.
As a manufacturer, it’s important to understand that when consumers shop for a new product, they are often looking for a type of product rather than a specific one. The label of your product can make all the difference in why a customer chooses your product over another.
Genflex has invested in the latest Esko Digital Flexo Plate Imager, the latest technology to produce high-quality digital flexo plates. These can handle virtually any design challenge. in the latest technology to produce high-quality digital flexo plates that can handle any design challenge.
Flexo plates help improve the quality of the labels, allow for faster production times, are very adaptable, and promote sustainability because they help reduce waste.
